My analysis are about a perfume advert called “Romance” for men. This perfume is targeted for men aged 25-40. In this advert I have explained the layout, inherent myths, the connotations in colour, Brand name, connotations of colour and the choice of models. This advert contains a two models 1 male and 1 female in a sexual pose, with a blank background, because a man and a women represent a good relationship of romance.
I have set all the objects clearly to see and understand by locating each item, that made up the advert, in such way that the audience could not miss to spot the ad. I have chosen to place the title at the top of the page giving it a large font size, making it bold and coloured it blue because they think a advert should have a big and clear title because if somebody likes the perfume they remember the name and next time they go shopping they probably look at the perfume.
The advert also contains a bottle which is silver because it contrast with the black and white background. The bottle has a straight, slim and long shape because this makes an object look posh and classic. The picture is in black and white because a person’s facial expressions are clear see and better to understand the in colour because black ; white captures emotions which are not visible in colour. This perfume product creates a inherent myth of romance and love. It is there to make the man feel sexy.
Its myth creates a feeling where the man thinks he can have anything he wants and that the women will think he is a perfect man because of the models stereotypical male beauty. A man can feel the excitement with this masculine blend of crisp and seductive spice. The target audience for this product would be men aged between 25-40 years of age. This would be because men have more romance rather then teenagers e. g. a a young married couple who would have a lot more romance in their life then a old couple that are celebrating their 35th anniversary.
The model in the advert is used to attract men that don’t work in offices or dress up stylish up to date or have a less fascinating romance life because so they believe having “Romance” on will attract more women to them. Romance is also different to other fragrances because men will mainly use Romance on parties, special occasions etc rather than in discos or night clubs. The connotation in my brand are love, being romantic and romance because there are the feelings which go together with the brand “Romance”.
The idea behind this is that romance also means being sexually active. The connotation of colour in my advert is that I have chosen the colour blue because I think blue is very attractive colour e. g. when a women has very shiny blue lighting eyes people find it very attractive and it also represents coolness. Other colours that are shown in the advert are black and white I have chosen to show the image this way because in black & white u can see hidden emotions in peoples expressions and they can go deep inside and show another person feelings.
I have chosen a silver bottle because I think silver contrast well with black and white. I have chosen a straight, long and slim bottle because this perfume bottle is designed to be portable and people can take it with them in their pocket where ever they like. The type of clothing that is used in this advert is linked with the brand title romance because the male model is wearing a shirt and a tie and the female model has a black attractive dress on and the perfume is supposed to be posh.
The type of clothes are telling that there is a relationship of romance because the women has lifted a shirt and has her hand on the side of the man’s stomach and also embracing the man. I have chosen this pose for the models because the audience of men that look at the male model and see him with the other model they would want to be in his position and have that sort of romance. This is when the inherent myths appear in adverts. To attract other men to buy this perfume and believe in the inherent myth the male model is presented like this.